Our Core Purpose

We’re united by a purpose. A purpose that is at the heart of everything we do. It’s the simplest and purest expression of why we exist. We see ourselves as freedom fighters.

We have a relentless and passionate belief that every person has the right to enjoy happiness, good health, time-freedom and financial-freedom…regardless of who they are, where they live, and what they do.


Having peace of mind, better health, plenty of time to enjoy the things you cherish the most and having the financial-freedom to live stress-free in every home are the things we envision.

This purpose is why we get up every morning and why we matter to millions of people from all across the planet.

And if we live with this purpose every day, the world would be a much better place to live.